Can't I get all that information for free from well-known online search engines?
The truth is, probably not. The most well-known search engines retrieve only a small percentage of the 500 billion documents on the Web. So, what is the chance that they are giving you the most relevant information to your business? And if the free services did pull the most important articles for your business, how much time would that take for you to search, scan and filter through the hundreds, even thousands, of articles that any search term might deliver?

In side to side comparisons, we have found that the most popular free services miss 6 out of 10 of the top daily articles that TECHMarketNews posts for our subscribers.

How does TECHMarketNews find articles that the free services do not?
TECHMarketNews utilizes customized search technology that is super efficient, performing searches on multiple terms at one time and prioritizing each article . We do not conduct a universal search of the entire Web. Rather, we target only the key online media outlets for your technology interests. Through advanced search capability and human editors, TECHMarketNews pulls no duplication or archives, only the most current postings. Lastly, our search engine and human editors go beyond news coverage to dig deeper into key Websites for feature stories and research reports.

Is TECHMarketNews an online clipping service?
No, most online clipping services are not intelligent, and searches are done on terms only - they do not discriminate the context or value of the term without significant user programming. TECHMarketNews is a personalized and intelligent search service. Our engine can search on a nearly infinite number of terms, while at the same time a sophisticated valuation system prioritizes the articles. Human editors do the final selections, in order to tee up only the most important articles in your market segment.

What are TMN qualifications to offer this service?
We have been serving the communication needs of technology companies for more than 10 years, and most of our associates have been in the technology market for more than 20 years. We know first hand how to get the information that makes a difference, and TECHMarketNews was born out our efforts to help our clients improve their bottom line. At the core of the TECHMarketNews operation is a proven methodology and approach. Based on identifying, documenting, testing, and refining processes inspired by the Capability Maturity Model (CMM) from the Carnegie Mellon Software Engineering Institute, our methodology and constant evaluation of processes drives cost and performance efficiencies that benefit both TECHMarket Communications and its clientele.

Is there an automation component or is it all manual searching?
We built our own search engine to serve the specific needs of technology companies. Through our advanced search automation, we go directly to the most important online media outlets for your product category and market segment. We continually evolve, deepen and expand our reach to optimize the targeted information we bring to you every day. Through constant input from our clients, we continually adjust the valuation assigned to your search criteria, in order to prioritize the articles delivered every day. We are able to search on a nearly infinite number of search terms at the same time, and still deliver only the top 10 to 12 articles to you daily.

Why is it so important to have actual people involved in the process?
Applying human intelligence as the final step in distilling the myriad results down to the most relevant articles for your market segment is what makes TECHMarketNews such an invaluable tool. We have performed numerous side-by-side comparisons to other services and our experience has shown that six out of the top 10 articles we pull daily do not show up on other widely recognized search engines. In fact, we have to manually purge through dozens of redundant and archived postings on free search engines to find the articles that match our findings of the most current and relevant articles in a particular market segment.

How does this product fit in with the rest of my communication programs?
Over the years, TECHMarketNews has become the lifeline for many companies—validating company direction and strategies, or uncovering a key sales prospect looking to make a purchase in the next few months. We drive communications like your own in-house research team by aligning ourselves as closely with your organization as possible. Your mission is our mission. With your guidance, we define your search criteria, and then we run from there. With the market in a constant state of motion, feedback along the way enables us to continually optimize the delivered product and evolve with your communications program.

Why would I choose TECHMarketNews over other services?

Saves time—We do the work for you — searching, distilling, presenting, and distributing a comprehensive digest of targeted articles. There is just too much information online, and having to weed through it every day is not the most productive way to spend your time. And if you spend hours scanning newsletters and news alerts, multiply that across your entire company and imagine the wasted time that could have been spent generating revenue! 

Tech specific—TECHMarketNews focuses strictly on technology market segments. Our team knows hi-tech intimately and can make knowledgeable decisions in selecting the most relevant articles. No more worries about wasting time siphoning through articles that have nothing to do with your market, much less technology.

Highly Personalized—TECHMarketNews can be customized for YOUR market, company, or personal interests. We track your platform, product category, market, competitors, prospects, customers, and partners. Also, you can change your criteria as often as needed – TECHMarketNews evolves with you and the market.

Human Intelligence—Human editors ensure quality selection of articles. No automation system in the world can apply the reasoning and contextual scrutiny of the human brain. We literally look at each article to make sure that it fits your criteria and is relevant to your market space.

Depth—TECHMarketNews digs deep into information sources, beyond news coverage and press releases to deliver feature articles in your market segment. Some of the best information is in feature stories that provide insight into trends, buying patterns, and the state of the market — they help you evaluate your company's position in the market and determine your next move.

Timely—With TECHMarketNews, you'll never receive anything that is dated or from the archives. We run our searches every day and this ensures that only the most current, most relevant information is delivered to your team.

Manageable—The volume and frequency of TECHMarketNews can be customized to your threshold. Most subscribers choose 1-3 times a week and between 8-15 articles per issue. The goal of TECHMarketNews is to SAVE you time, not take more of it.

Objective—We serve only you, the subscriber. There are no advertisers or sponsors to influence our search or selection of articles. The only thing that influences our selection process is the mantra, "Give the client what they want."

Independent—We are not affiliated with any publishing houses, and therefore are not restricted with regard to the information we present. We focus 100% on delivering unbiased coverage from the entire public domain.

Cost-effective—You pay one subscription rate — that's it! No extra charges per recipient, per the number of articles or per issue. No hidden costs.